Carvana, an industry pioneer for buying and selling used cars online, is excited to announce a new multi-year partnership with Rush Soccer, the world’s largest youth soccer club. Aimed at enhancing the experiences of young athletes and their families across the country, this new collaboration positions Carvana as the front-of-kit partner on all Rush game jerseys.
Rush Soccer, with its expansive reach of over 60,000 players nationwide, provides a platform for Carvana to engage with families and communities dedicated to supporting and fostering youth sports. Carvana and Rush Soccer will collaborate on various community initiatives aimed at improving access to youth soccer by reducing financial barriers and enriching the overall soccer experience for players and their families.
“We are proud to partner with Rush Soccer, an organization that shares our values and our commitment to fostering activities that bring communities together,” said Ryan Keeton, Carvana co-founder and Chief Brand Officer. “We are excited to support the journey these young athletes take, both on and off the pitch.”
In addition to the jersey sponsorship, the partnership will feature Carvana engagements and activations at select Rush events, as well as content collaborations aimed at amplifying the incredible soccer stories happening across Rush Nation. Carvana will also become the presenting sponsor of two major Rush tournaments, providing further opportunities to connect with soccer fans and families.
“The front-of-jersey partnership for the Rush has always been about aligning with a group that shares our same commitment to young athletes”, said Justin Miller, Rush Soccer CEO. “Carvana exemplifies these values. They recognize the power of youth soccer and its influence beyond the field, especially during the car rides to games, practices, and tournaments which create meaningful moments in a family’s soccer journey. Carvana is an extension of our mission and we’re happy to have them as our partner. “
The newly designed Rush Soccer jerseys featuring Carvana’s logo were unveiled at the United Soccer Coaches Convention on January 11, 2025, with jerseys hitting the field in August 2025.
